Tuesday, March 26, 2013

George Storms the Catwalk at Belfast Fashionweek!

We love it when a plan comes together..especially when it involves gorgeous clothes, models and the opening night of West Coast Cooler Belfast Fashionweek. Having worked with George at Asda over the past three seasons of Fashionweek - we took our partnership to a whole new level this year, helping the team put together its first standalone show.

It was a real privilege to work with the George House and Asda House team, as well as the event organisers at CMPR, on this project -  and we loved sharing in the passion and excitement (as well as the many weeks of planning, hard work and perspiration) that went in to making the show come to life.

During the pre-show build up we had the chance to meet with three of George's most influential and inspiring colleagues - Helen Low,  Helen Connolly and Jo Whitfield - and had the pleasure of introducing the ladies to some of Belfast's leading fashion journalists and bloggers.

Braving the arctic conditions on Thursday night, we made it to the gorgeous Ulster Museum for the main event. It was fantastic to take in the eager faces of fashionistas and bloggers in the audience, and hear the excited murmurs from the crowd as the models showcased the best of George's Spring Summer and High Summer looks. It might have been cold outside... but it was definitely hot on the George catwalk!!

George Spring Summer 2013
George Spring Summer 2013

George Spring Summer 2013

Seona and Kelly from Morrows 

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