Thursday, March 14, 2013

Are you the full Irish?

Long-standing Morrow’s client, Irwin’s Bakery and top Irish Chef, Paul Rankin are encouraging the public to join in a unique St Patrick’s Day fundraiser by downloading a new app, which asks users a series of quirky questions to work out their percentage Irishness or their “Paddy Proof.”

The Paddy Proof campaign, created by Morrow Communications, capitalises on the GB public’s desire to get involved in St. Patrick’s Day celebrations and to become – even just a little bit – Irish for the day. The app leads a wider GB focused campaign promoting the Irwin's Rankin Selection range of Irish breads and aims to give Rankin Selection “ownership” of the interaction non-Irish people have with St. Patrick’s Day.

Paddy Proof is a light-hearted, fun app and for every free UK app store download, Irwin’s Bakery will make a donation to Macmillan Cancer Support - so it’s all in aid of a very good cause. The app can also be played on Facebook and is expected to go massively viral as St Patrick’s day approaches and the Gaelic Diaspora clamours to declare their Irishness!

To download the app from the app store or play on Facebook
Happy St Patrick's Day!

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