Wednesday, December 12, 2012

Portia earns her PR spurs at Morrow Communications

Back in September we were contacted by the Department for Employment and Learning (DEL) about the possibility of getting involved in a new Internship Programme that it planned to launch.

After meeting with DEL we signed up and took the opportunity to meet the candidates.  Portia-Ellis Woods joined Morrow Communications in October.  With her eight week placement now complete, we were keen to find out how she had gotten on.

"When I heard about the DEL Internship programme I jumped at the chance to be a part of it.  I completed my application form and waited.  Thankfully I was selected by DEL and was delighted to be placed with Morrow Communications", explains Portia.

"My eight week internship with the company has involved a varied range of activities, tasks and projects. Starting in October I was included in the team from day one and have had the chance to work in every area of the event, production and PR teams."

http://1.bp.blogspot.com/-PQ_oJy8MCA0/UH_F2OJzJrI/AAAAAAAAACQ/UdRFEgPZu3M/s1600/BB2.jpgPortia took the opportunity to not only develop her public relation skills, but to also get actively involved with the Morrow's Events and AV teams.

In terms of highlights, Portia has a lot to choose from!  "I never thought when I started the programme that I would be talking about meeting the world famous Basil Brush, but that's exactly what happened when I helped to launch the Dale Farm sponsored Panto 'Cinderella'.  It was great to be a part of this, as well as a host of other client photo calls.  I learnt the level of preparation needed before the shoot, organisation at the location and then the process of selecting the best pictures."

Portia also had the chance to work on client projects for companies like Asda, Dale Farm, Flahavan's, NYSE Euronext and Moy Park - which helped her gain an insight to the many different elements the team manage on a daily basis.

"It was great to get introduced to such a wide spectrum of clients and to have the opportunity to get involved in many aspects of account management.  The team really looked after me and took the time to include me and to explain what we were doing and why.  I have learnt so much from them. It has definitely been a very busy eight week period. Arranging photo calls, researching, helping at events, liaising with journalists as well as writing press releases and advertorial copy are just some of the activities that I have undertaken.

"It has been a valuable experience working for such a successful company and a pleasure to work alongside a talented, hardworking team of people. I feel very privileged to have been part of the team at Morrows and will take with me all the skills and attributes I have learnt during my internship."

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