Tuesday, December 11, 2012

New Dimension helps win new AV contract

An innovative approach to 3D animation, placing staff members within an architect’s impression helped our Design and Production team to fight off stiff competition to secure the contract for a set of informational videos about the new Community Safety College being developed in Desertcreat, near Cookstown.

The new college is due for completion in October 2015, for the training of PSNI, Northern Ireland Fire and Rescue Service and the Northern Ireland Prison Service staff. With work not yet underway at

the site a 3D `architectural flythrough’ of  the college is the only thing available to bring the building to life. Our team came up with a creative treatment which involved filming staff members in front of a Green Screen and then using graphic effects to make them look like they were actually inside the 3D flythrough.

The first edit, featuring the effect, was completed for a conference in Mid-November and won great praise from the clients, with three more edits to go. This is a new style of production and we hope to be able to roll the effect out to more clients in the future.

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