Morrows 'Digest' Latest Food Costs Report

 With 9 out of 10 consumers indicating that the rising cost of their grocery shopping is a cause of major concern, it’s vital that the local agri-food and retail sectors are fully up to speed with the latest research from the Consumer Council for NI.

Representing our clients from across these sectors, Claire Bonner battled the snow and ice at Stormont to attend the launch of the Consumer Council’s ‘Hard to Stomach’ report which investigates the real impact of rising food costs on local people.

The report’s findings are hard to ignore, with 82% of consumers claiming food price increases have dramatically changed the way they shop, cook and eat.  Recommendations include clarity around pricing policies and promotion, discounting of healthier options and better engagement overall. There’s no doubt the ‘Hard to Stomach’ report (www.consumercouncil.org.uk/publications) is a useful barometer for those involved in the production, processing and retailing of foods today.